Argo

Mermaids are everywhere. In the past month alone they have surfaced in New Brighton, caused controversy in Asda, reinvigorated toast, partied with the Kardashians, transformed maternity and wedding photography, been a focal point for vandalism and protest in Copenhagen, and helped a child overcome trauma when she learned to liken her badly burned skin to a mermaid’s scales. Daily hashtags on social media such as #MermaidLife and #MermaidMonday also bolster the burgeoning “mermaid economy”, as mermaid schools, mer-fashion, mermaid parades, and “mermaiding” – where people put on fabric or silicone tails to swim as mermaids – become more mainstream. Most incredibly, being a “professional mermaid” is now a viable career choice. Those able to hold their breath and keep their