March
19
/ 2019
In 1985, Cadbury chocolatiers encouraged the British public to trespass and dig on protected archaeological sites in an advertising campaign known as the ‘Creme Egg Scandal’ which caused a number of complaints from landowners leading to the contest being called off. And now, they’ve done it again! The company’s new “ Cadbury Treasures” campaign is directly aimed at children and encourages metal detecting and digging at protected archaeological sites. The Daily Mail reported on the 1985 incident and have again covered this new scandal revealing how the Cadbury Treasures website is divided into two categories. The first is called “Undiscovered Treasure” and it details six ancient sites in the Republic of Ireland and England and in the “Discovered Treasure” section
